The Story Behind the Passion
The idea for True Insure Insurance Agency A/S – known as TI – was born around the dinner table, when Henrik and Julie decided to create something different.
TI was founded in the summer of 2025 with the ambition to build an agency that dares to view each client as truly unique.
Even though two companies may look alike from the outside, their risks can be entirely different – and that requires individual solutions.
With many years of experience from both insurance companies and the brokerage industry, we wanted to create an alternative where expertise, collaboration, and accessibility go hand in hand.
From the very beginning, our goal has been to be the kind of partner brokers can always call – and who delivers solutions that create real value for their clients.
Our Ambition for the Future
We don’t strive to be the biggest – but to be the best.
Our strength lies in understanding the complexity of business risks and turning that insight into clear, precise, and tailored solutions.
Driven by data, knowledge, and experience, we aim to be the preferred sparring partner for brokers in risk assessment, loss prevention, and specialized underwriting.
We believe the future belongs to those who combine deep expertise with personal service, accessibility, and quality – values that will always remain at the core of TI.
